Cultural Object of the Week: Geeky Drinks

Hey all, this is going to be a quick one, because I have class soon… But as I was doing my morning blog reading (kind of like how some people read the newspaper, I suppose… most of the blogs I read are listed on the right), I came across a post by Topless Robot about new mugs that World of Warcraft is coming out with for its 11 million+ active players to buy. Anyway, it reminded me of a few other drinks for geeks I’ve seen over the past couple months, including these.

Blood Energy Potion: this one is trendy because it “nice” vampires are very cool right now. By “nice” I mean vampires that don’t eat people. With this energy drink you can pretend to BE one of those vampires, as it comes in an IV bag. So, if you like Twilight, Buffy, or Tru Blood, this may be for you. It tastes like fruit punch.

Oh, and if you don’t like that, you can buy Official Tru Blood, that’s right, because we live in a society where if you want to drink fake blood, you have options.

Dungeons and Dragons Jones Soda: I have to preface this with, I think this  is awesome. Marketed toward DnD players (and probably others who play RPGs, such as World of Warcraft), geeks can now buy drinks such as “sneak attack” or “healing potion.”

What do you think about these items as cultural objects? What do they say about our society’s interest in fantasy/horror/fiction? Do we market things like this toward mainstream culture, or do novelty drinks remain only in geek-marketing territory?


3 Responses to Cultural Object of the Week: Geeky Drinks

  1. Will Scott says:

    I think it’s actually pretty hilarious that we live in a culture celebrating vampires, zombies, ghosts, and geeks. I intentionally put geeks into the same category as vampires and the like because the social construction of geekdom seems similar to me to the vampire kids in the that South Park episode that many may be familiar with. With the prevalence of new markets and individualized technology such as the ipod and youtube, what really does define mainstream culture anymore. There are a boatload of vampire movies that have been/are being released in the present, and subsequently there are going to be marketing schemes going along with them. My question is whether or not it is all right to celebrate this cultural phenomenon, or does it detract from our society and in a way make us less concerned with social condition and more concerned with drinking fake blood and pretending to be vampires? Either way, it’s pretty hilarious and equally scary.

    • I agree, it is interesting to consider how much time and energy people put into fantastic legends and the consumer products that go along with them, and how little time and energy people often put into solving real social problems–such as poverty, war, and inequality. Is leisure-based consumption (such as the drinks above) making people more narcissistic? Too narcissistic to care about global social conditions? How much leisure is too much leisure? How do we, as a society, value leisure?

  2. Also, when I got home today, I opened up a can of Dr. Pepper, looked at how they made it look like a football, and realized they do this exact same marketing for sports fans, Gatorade is currently featuring a “Jordan Series” with pictures of Michael Jordan throughout his career, for example.

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