Whaaa? A New Study about The Pill in “Trends in Ecology and Evolution”

October 13, 2009

Published in the current issue of Trends in Ecology and Evolution, I recently came across this study when @feliciaday (geek/actress) tweeted about it. Basically, it says that women on the pill are more likely to be attracted to provider-types (good dads) than aggressive men (good genes). It also states that men are less attracted to women on the pill, with research based on a study which measured sexual attractiveness by the amount of tips a woman received after giving a lap dance. I know I’m being somewhat biased in the retelling of the study, so PLEASE read the full article here, I’m curious what other sociologists think. Here are a few questions I have

1. Birth control is most frequently used in developed nations, why does the author think non-agressive genes are weaker? What do you think?

2. Does studying the amount of tips earned from a lap dance really display how birth control use affects your attractiveness? I feel like there could be a lot of variables there, what do you think?

3. What do you think of the pill in general?

“It’s all about Sociology, Not Technology”

October 12, 2009

Last Spring, Bruce Nussbaum, a blogger for Business Week, wrote that what technology companies needed to start using sociology for innovating new ideas and marketing strategies for their products, instead of technology.

View the Article Here

He specifically states that Apple is a company that has done this, while Google has not. While I’m not going to choose sides on that debate, I found his argument that in order to successfully understand what consumers want, you must have a firm understanding of social systems and culture. This has become particularly important in our globalized economy. Perhaps more importantly (especially to me, as I’m a senior unsure about my future), this post made me think about how I can use my sociological education beyond the classroom, and perhaps how I can market myself as someone a company would want to hire.

What do you think? Do you think technology needs sociology?